Dali’s Christmas Card

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The Holy Family Christmas Card by Dali The Holy Family Christmas Card by Dali

A Christmas card Dali made for the Hallmark card company is part of the Dali exhibit currently running at the Winnipeg Art Gallery.   An article in the St. Petersburg Independent in December of 2011 tells the story of Dali’s Christmas card.  In 1959 an art dealer met with Salvador Dali in his St. Regis hotel suite in New York to explore the possibility of Dali creating designs for various holiday cards .  The dealer placed a few calls to different greeting card companies but only Hallmark would agree to Dali’s terms. He wanted a $15,000 cash advance, no restrictions put on the medium he used or the subjects he depicted, and no deadline for his work. A Hallmark representative arrived shortly with the cash and the contract. 

Dali Christmas Design 1960Dali Christmas Design 1960

Dali retired to the bathroom of his suite where he kept his…

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Categories: Winnipeg Art Gallery | Tags: , , , | Leave a comment

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